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We are excited to share an important initiative that will help shape the future of the Indiana Economic Development Association (IEDA) and its Foundation (IEDAF). As part of our ongoing commitment to enhancing economic development in Indiana, we are launching a Brand Audit and Positioning Strategy initiative to refine our identity, expand our reach, and increase our impact.

Why This Matters

IEDA has long been a trusted advocate for economic development across Indiana, representing a broad network of LEDOs, REDOs, businesses, consultants and institutions. However, as the landscape of economic development evolves, we recognize the need to refresh our brand—to ensure we communicate our value effectively, attract new members and sponsors, and engage underrepresented sectors.

Similarly, we aim to position the IEDA Foundation (IEDAF) for greater contributions in education, research and community development. Through this effort we will clarify the Foundation’s unique mission, strengthen its fundraising efforts and create a brand identity that complements IEDA.

Project Goals

This initiative will help us:

✅ Enhance IEDA’s brand identity to better represent our growing and diverse membership.

✅ Develop a clear and compelling value proposition that resonates with new and existing stakeholders.

✅ Design a strong, recognizable brand for the IEDA Foundation, ensuring it reaches its full potential.

✅ Improve engagement with a wider range of industries, including broadband providers, higher education, workforce development, healthcare, tourism, tech, and more.

What’s Next?

We are inviting proposals from experienced branding firms to lead this transformation. The selected partner will conduct research, engage stakeholders, develop messaging strategies, and design new visual identities for both IEDA and IEDAF.

The project will be completed by August 2025, with an official unveiling at our Summer Conference in Indianapolis.

How You Can Help

We value your input and look forward to engaging with you throughout this process. In the meantime, please amplify the news of this project within your networks and share the RFP with quality vendors you know.

Thank you for being part of this exciting journey to strengthen and elevate IEDA’s impact across Indiana!